About

ISV Consultants was created specifically to help Independent Software Vendors (ISVs) build successful applications, develop high-performing teams, drive customer value and build a profitable business on Salesforce. As the world’s #1 CRM platform, Salesforce offers unique opportunities for businesses able to navigate the ever-evolving landscape and take advantage of this fast growing and dynamic platform.

ISV Consultants is founded by Paul Lundy, former Co-founder, President and Chief Customer Officer of Fonteva, an ISV built natively on the Salesforce platform and sold for over $100 Million in 2021.

Paul Lundy spent 20+ years building successful ISV businesses around the eBay and Salesforce ecosystems. Marketworks, the first business he co-founded in 2000, became the largest ISV in the eBay ecosystem before it was sold to a public company (NYSE: ECOM). Fonteva, the second ISV business Paul co-founded, became the #1 ISV within the Salesforce nonprofit vertical four years in a row, before its sale in 2021.

Paul and his team know what it takes to not only create successful software applications on Salesforce, but more importantly, how to go to market and leverage the power of the Salesforce ecosystem for success. So whether you are just exploring the opportunity or are an ISV looking to optimize your business, we can help.